Why Are Labubu So Expensive? (7 Key Reasons)

April 15, 2025

Labubu figurines and POP MART collectibles often come with premium price tags—but why? From high-end collaborations to celebrity hype, here’s what makes these art toys so expensive (and worth it for fans!):

1. Luxury Brand Collaborations (Like Pronounce)

Labubu isn’t just a vinyl toy—it’s a high-end designer art piece. POP MART partnered with Pronounce, a luxury fashion brand from Milan and Shanghai, elevating Labubu’s status in the collector’s market. Limited-edition drops instantly sell out, driving prices up.

2. Pop Mart’s Exclusive Licensing Deals

POP MART boosts demand by collaborating with major franchises like Harry Potter, Minions, and Disney. These partnerships make Labubu part of a larger pop-culture phenomenon, justifying higher costs.

3. Celebrity & Influencer Hype

When Blackpink’s Lisa hugged a Labubu plush on Instagram, fans worldwide rushed to buy one. K-pop and celebrity endorsements create instant sell-out frenzies, inflating resale prices.

4. Intricate Storytelling & Character Design

Labubu’s mischievous grin and "art thief" backstory make it more than just a toy—it’s a collectible with personality. Fans pay extra for emotionally resonant designs.

5. Limited Edition Drops & Scalpers

POP MART releases rare variants (like Labubu Skull Panda) in small batches. Scalpers buy in bulk and resell for 2-3x the retail price on eBay or StockX.

6. High-Quality Materials & Craftsmanship

Unlike cheap mass-produced toys, Labubu figures use premium vinyl, hand-painted details, and durable packaging—key for serious collectors.

7. Global Demand & FOMO

China’s art toy craze has gone worldwide, with U.S. and European fans paying import fees + markup. Fear of missing out (FOMO) keeps prices high.